Growth Horizons Canvas

Using the Growth Horizons Canvas you can arrange innovations based on their marketability and technological maturity. The prioritization tool helps you to focus at the right point in time on the short-, mid- and long-term business ideas.

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What Is the Growth Horizons Canvas?

Companies that want to grow need to tap into new markets or develop new products. The Growth Horizons Canvas arranges respective business ideas according to their growth perspective and doing so thereby also differentiates between three-time horizons:

  1. Adaption: the short-term horizon “H1” focuses on innovations which defend the core business as well as to extend it and which address already occupied markets and also use already proven technologies.
  2. Transformation: the mid-term horizon “H2” emphasizes on innovations which prepare the future core business and which target existing but not yet occupied markets as well as which require existing but not yet applied technologies.
  3. Disruption: the long-term horizon “H3” deals with ideas which could completely replace the core business in the future and for which there is no existing market yet as well for which the required technologies are not yet mature enough.

The Growth Horizons Canvas is available for free under a Creative Commons license: you may use and modify the canvas as long as you cite Datentreiber in particular as the source.

We drive your business forward.

We drive your business forward.
We drive your business forward.

Where Can I Find More Information?

Here you can find further documentation:

Data Thinker Group (LinkedIn)

The Growth Horizons Canvas is based on the Three Horizons Framework by McKinsey.

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How Can I Start?


Get to know our Data Strategy Design Method in our practical seminars:

Cross References

Canvas Übersicht

Here you can find further canvas and information concerning Data Strategy Design:

License Terms

You are free to:
Share — copy and redistribute the canvas in any medium or format
Adapt — remix, transform, and build upon the canvas
for any purpose, even commercially.
Under the following terms:

Read more about the license

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General Terms and Conditions of Business

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