Beginner Seminar: Data Strategy & Culture

With data to marketing & sales success

Get an overview of the possibilities of data-driven business models and processes as well as an insight into data science and analytics. The two-day data strategy seminar by Datentreiber teaches you the basics for successful data analysis as well as data products using numerous real-world examples.

We drive your business forward.

Are you ready to start?

You are a(n)…

… and ask yourself the following questions:

  • How do I shape the digital transformation to a data-driven business model?
  • What distinguishes and contributes to Big Data, Predictive Analytics, Machine Learning and Artificial Intelligence?
  • What is technically feasible, legally permissible and economically viable with data analytics?
  • How do I determine the relevant metrics for my business?
  • What concrete and successful examples of data projects are there from the field?
  • What are some common pitfalls when using analytics?
  • How do we succeed in taking the first steps towards a data-driven company?
  • Which experts (data scientists, data engineers, etc.) and tools (data lake, data warehouse, etc.) do I need in the company?

Then you will get answers at our seminar!

all events
Ausreichend freie Plätze
Wenig freie Plätze
Leider ausgebucht
*zzgl. 19% MwSt. (Bezahlung auf Rechnung)
We drive your business forward.

Your Trainer: Martin Szugat

With the strategy consultancy Datentreiber, I support companies in their digital transformation to data-driven business models and processes. Since 2014, I have also been the program director for the Predictive Analytics World & Deep Learning World conferences in Germany.

Before Datentreiber, I was a shareholder and managing director of SnipClip, an agency for social media marketing & analytics solutions. As a bioinformatics graduate, I have conducted research in the field of machine learning and data mining and worked as a freelance technical author and IT consultant.

Do you have questions about the seminars? I am very happy to have a personal conversation with you!

We drive your business forward.

Our offer

For a price of 1.800 € per person net you will receive as a participant:

  • Two days of intensive training with max. 10 participants
  • All documents for download
  • The “Data Strategist” Certificate
  • A Data Strategy Design kit for beginners worth € 130 net (for face-to-face meetings)

For groups of two or more we give a 10% team discount and for booking more than one seminar or a follow-up seminar you get a follow-up discount of 20%.

Would you like to take a look at our seminars? Then we recommend our presentations on SlideShare, our talks on YouTube and our articles in the blog.

We drive your business forward.


We drive your business forward.

Book your Data Strategy Seminar now.

Our seminars are:

  • interactive, so you understand what you’re doing and why you’re doing it.
  • focused, so you know what is really important for the success of your business.
  • practice-oriented, so that you can put your knowledge directly into practice for your company.

Take advantage of your next opportunity for advancement:

Ausreichend freie Plätze
Wenig freie Plätze
Leider ausgebucht
*zzgl. 19% MwSt. (Bezahlung auf Rechnung)

10% Team-Rabatt
ab 2 Teilnehmern

20% Folge-Rabatt*
mehrere Seminare oder Folgeseminare buchen

* Hinweis: der Folge-Rabatt ist NICHT auf der Zahlungsaufforderung für das einzelne Seminar vermerkt. Sie erhalten eine Gesamtrechnung für alle Seminarbuchungen. Dort ist der Rabatt entsprechend berücksichtigt. Bitte führen Sie Ihre Buchungen alle am selben Tag unter demselben Firmennamen durch, so dass wir den Folge-Rabatt entsprechend berücksichtigen können. Bei späteren Buchungen von Seminaren können wir den Folge-Rabatt von 20% nur auf diese Seminare anrechnen.

No free or suitable dates found? Then contact us or subscribe to our newsletter. We will be happy to inform you about new dates and offer in-house seminars as well as virtual seminars on request.

We drive your business forward.

General Terms and Conditions of Business

Subscribe to our newsletter:

Receive all relevant blog articles, new seminar dates, special conference offers and much more conveniently by email. As a welcome gift, we will send you a link to download our Datentreiber design book (in German) and, for a short time, the article ” Data Thinking: mehr Wert aus Daten” in PDF form after your registration.

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We drive your business forward.