Beginner Certification: Data & AI Strategy

With data to marketing & sales success

Get an overview of the possibilities of data-driven business models and processes as well as an insight into data science and analytics. The two-day data strategy seminar by Datentreiber teaches you the basics for successful data analysis as well as data products using numerous real-world examples.

We drive your business forward.

Are you ready to start?

You are a(n)…

… and ask yourself the following questions:

  • How do I shape the digital transformation to a data-driven business model?
  • What distinguishes and contributes to Big Data, Predictive Analytics, Machine Learning and Artificial Intelligence?
  • What is technically feasible, legally permissible and economically viable with data analytics?
  • How do I determine the relevant metrics for my business?
  • What concrete and successful examples of data projects are there from the field?
  • What are some common pitfalls when using analytics?
  • How do we succeed in taking the first steps towards a data-driven company?
  • Which experts (data scientists, data engineers, etc.) and tools (data lake, data warehouse, etc.) do I need in the company?

Then you will get answers at our seminar!

all events
Tickets available*
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excl. 19% Vat. (Pay by Invoice or PayPal)
We drive your business forward.

Your Trainer: Martin Szugat

With the strategy consultancy Datentreiber, I support companies in their digital transformation to data-driven business models and processes. Since 2014, I have also been the program director for the Predictive Analytics World & Deep Learning World conferences in Germany.

Before Datentreiber, I was a shareholder and managing director of SnipClip, an agency for social media marketing & analytics solutions. As a bioinformatics graduate, I have conducted research in the field of machine learning and data mining and worked as a freelance technical author and IT consultant.

Do you have questions about the seminars? I am very happy to have a personal conversation with you!

We drive your business forward.

Our offer

For a price of 1.800 € per person net you will receive as a participant:

  • Two days of intensive training with max. 10 participants
  • All documents for download
  • The “Data Strategist” Certificate

For groups of two or more we give a 5% team discount and for booking more than one seminar or a follow-up seminar you get a follow-up discount of 10%.

Would you like to take a look at our seminars? Then we recommend our presentations on SlideShare, our talks on YouTube and our articles in the blog.

We drive your business forward.


We drive your business forward.

Book your Data Strategy Certification now.

Our seminars are:

  • interactive, so you understand what you’re doing and why you’re doing it.
  • focused, so you know what is really important for the success of your business.
  • practice-oriented, so that you can put your knowledge directly into practice for your company.

Take advantage of your next opportunity for advancement:

  •  21.10.2024 – 22.10.2024
     09:00 – 17:00

Einsteiger-Zertifizierung: Data & AI Strategy (In Deutsch)

Künstliche Intelligenz (KI) und Datenkompetenz ermögliche strategische Planung, um Ihr Unternehmen und seine Prozesse zu transformieren, fundierte Entscheidungen zu treffen, Einblicke in Performancezahlen und zielorientierte Analysen durchzuführen.

€ 1.990,00 (EUR) *

  • Training Part 1
     10:00 – 15:00
  • Training Part 2
     10:00 – 15:00
  • Training Part 3
     10:00 – 15:00
  • Training Part 4
     10:00 – 15:00
  • Assignment Review
     10:00 – 11:30

Online Certification: Data & AI Business Consulting (In English)

With Data Strategy Design to data-driven business models Join Martin Szugat for a virtual training in English language, held on four Fridays from 10:00 AM to 3:00 PM. Additionally, there will be an assignment session from 10:00 AM to 11:30 AM. In this training, you will learn the tools and methods that enable you, as a data strategy consultant, to provide your customers with comprehensive and well-founded support on their way to a data-driven business. As a certified data strategy consultant, you will become part of the successful Datentreiber network and benefit from customer requests for consulting projects and data strategy workshops.

€ 1.590,00 (EUR) *

Tickets available*
Few tickets left
Booked out
excl. 19% Vat. (Pay by Invoice or PayPal)

5% Discount*
for more than one participant from the same company or for individuals enrolling in multiple trainings

10% Discount*
when booking multiple training sessions for more than one participant

* Note: The discount is not indicated on the payment request for each individual training. You will receive invoices for all training bookings, where the discount will be duly applied.

No free or suitable dates found? Then contact us or subscribe to our newsletter. We will be happy to inform you about new dates and offer in-house seminars as well as virtual seminars on request.

We drive your business forward.

General Terms and Conditions of Business

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Receive all relevant blog articles, new seminar dates, special conference offers and much more conveniently by email. As a welcome gift, we will send you a link to download our Datentreiber design book (in German) and, for a short time, the article ” Data Thinking: mehr Wert aus Daten” in PDF form after your registration.

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We drive your business forward.