Value Chain Canvas

Using the Value Chain Canvas you can analyze the production, logistics, marketing and sales processes of your company, your customers or your industry. It helps you for example to identify new customers, products or data suppliers or to structure your processes and optimize them.

We drive your business forward.

What Is the Value Chain Canvas?

The Value Chain Canvas is an analysis tool that allows, for example, to optimize your business model or to discover new customers and potential new products. Using the canvas you identify the relevant stakeholders which contribute in a certain industry, segment, or process to the creation of value:

  • Producers: who is providing the base products for the value chain?
  • Organizational units: which subcontractors, sister companies, or departments are conducting activities to convert the base products to the final products, to market, sell or deliver them?
  • Customers: who are the consumers respectively the buyers of these final products?
  • Suppliers: which further companies supply raw materials, tools, machines, packaging, services etc. ?
  • Intermediaries: are there any intermediaries, marketplaces or agencies which take over marketing, sales and / or the distribution?
We drive your business forward.

We drive your business forward.
We drive your business forward.

Where Can I Find More Information?

Here you can find further documentation:

Data Thinker-Group (LinkedIn)

You can find an introduction to the value chain’s concept in Wikipedia: Value Chain.

We drive your business forward.

How Can I Start?


Datengipfel Logo klein

Get to know our Data Strategy Design Method in our practical seminars:

Cross References

Canvas Übersicht

Here you can find further canvas and information concerning Data Strategy Design:

We drive your business forward.
Abonnieren Sie unseren Newsletter:

Erhalten Sie alle relevanten Blogartikel, neue Seminartermine, spezielle Konferenzangebote und vieles mehr bequem per E-Mail. Als Willkommensgeschenk senden wir Ihnen einen Link zum Herunterladen unseres Datentreiber-Designbooks in PDF-Form nach Ihrer Anmeldung.

Mit dem Klicken auf ‚Abonnieren Sie unseren Newsletter’ stimmen Sie zu, dass wir Ihre Informationen im Rahmen unserer Datenschutzbestimmungen verarbeiten.

Wir treiben Ihr Unternehmen voran.