Value Chain Canvas

Using the Value Chain Canvas you can analyze the production, logistics, marketing and sales processes of your company, your customers or your industry. It helps you for example to identify new customers, products or data suppliers or to structure your processes and optimize them.

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What Is the Value Chain Canvas?

The Value Chain Canvas is an analysis tool which allows for example to optimize your business model or to discover new customers and potential new products. Using the canvas you identify the relevant stakeholders which contribute in a certain industry, segment or process to the creation of value:

  • Producers: who is providing the base products for the value chain?
  • Organizational units: which subcontractors, sister companies, or departments are conducting activities to convert the base products to the final products, to market, sell or deliver them?
  • Customers: who are the consumers respectively the buyers of these final products?
  • Suppliers: which further companies supply raw materials, tools, machines, packaging, services etc. ?
  • Intermediaries: are there any intermediaries, marketplaces or agencies which take over marketing, sales and / or the distribution?
We drive your business forward.

We drive your business forward.
We drive your business forward.

Where can I find more information?

Here you can find further documentation:

Data Thinker-Group (LinkedIn)

You can find an intriduction to the value chain’s concept in Wikipedia: Value Chain.

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How can I start?

Seminars

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Get to know our Data Strategy Design Method in our practical seminars:

Cross References

Canvas Übersicht

Here you can find further canvas and information concerning Data Strategy Design:

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