Business Model / Case Canvas

Using the Business Model / Case Canvas you can optimize existing business models with data and analytics, develop new and check data-driven business models and test if your data and analytics project is viable. This tool helps you to develop a deep and broad understanding of business models and cases as well as to identify critical factors.

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What Is the Business Model / Case Canvas

The Business Model / Case Canvas is a tool for designing and analyzing business models and cases. A business model describes how a company makes its money. A business case describes how a project, for example, an analytics solution, creates a positive return on investment. The canvas helps you to find answers to the essential questions of successful business models and cases:

  • Who are the users, buyers and decision-makers of the products and services or respectively of the (analytics) solutions?
  • What are the products, services or respectively the (analytics) solutions and what is their benefit for the users, buyers and decision-makers?
  • Through which channels do we reach the users, buyers and decision-makers und which relationships do we maintain with them?
  • Which resources, actitivities and partners are required for the development, operation and the marketing of products, services or respectively the solutions?
  • Which revenues or other financial benefits do we gain therefore?
  • Which costs and risks are associated with it?

The Business Model / Case Canvas is available for free under a Creative Commons license: you may use and modify the canvas as long as you cite Datentreiber in particular as the source.

We drive your business forward.

We drive your business forward.
We drive your business forward.

Where can I find more information?

Here you can find further documentation:

Behalten Sie die Wirtschaftlichkeit im Auge. (Blog)
Step-by-step-guide (Canvas Generation)
Instructions manual (Stattys)
Data Thinker-Gruppe (LinkedIn)

The Business Model / Case Canvas is an adaption of the Business Model Canvas by Strategyzer.

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How can I start?

Seminars

Datengipfel Logo klein

Get to know our Data Strategy Design Method in our practical seminars:

Cross References

Canvas Übersicht

Here you can find further canvas and information concerning Data Strategy Design:

License Terms

You are free to:
Share — copy and redistribute the canvas in any medium or format
Adapt — remix, transform, and build upon the canvas
for any purpose, even commercially.
Under the following terms:
Attribution
ShareAlike

Read more about the license

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