Stakeholder Analysis Canvas

Using the Stakeholder Analysis Canvas you can identify which people or roles in a company are relevant for an important decision: for example for issuing an order or the approval of a project. The analysis tool helps to differentiate between users, buyers and decision-makers.

We drive your business forward.

What Is the Stakeholder Analysis Canvas?

The Stakeholder Analysis Canvas is a visual analysis tool and complements the Business Model and the Value Proposition Canvas. It helps you to answer the question of who is the user, the buyer, or the decision-maker with regard to a value proposition (a product, service, or project). It empowers you to shape your value proposition accordingly. Doing so the canvas differentiates between the following roles:

  1. End User: who is using your product or service and benefits from it?
  2. Economic Buyer: who pays you for this or is providing the budget respectively?
  3. Decision Maker: who is deciding regarding the purchase respectively the assignment?
  4. Influencer: who is positive concerning the undertaking and is also communicating so towards the users, buyers and decision makers?
  5. Saboteur: who on the other side has a rather negative attitude and tries to sabotage the undertaking?
  6. Recommender: who consults or informs the users, buyers or decision makers?

The Stakeholder Analysis Canvas is available for free under a Creative Commons license: you may use and modify the canvas as long as you cite Datentreiber in particular as the source.

We drive your business forward.

We drive your business forward.
We drive your business forward.

Where Can I Find More Information?

Here you find further documentation:

Data Thinker Group (LinkedIn)

The Stakeholder Analysis Canvas is inspired by the reading of the “Business Model Generation” book.

We drive your business forward.

How Can I Start?


Get to know our Data Strategy Design Method in our practical seminars:

Cross References

Canvas Übersicht

Here you can find further canvas and information concerning Data Strategy Design:

License Terms

You are free to:
Share — copy and redistribute the canvas in any medium or format
Adapt — remix, transform, and build upon the canvas
for any purpose, even commercially.
Under the following terms:

Read more about the license

We drive your business forward.

General Terms and Conditions of Business

Subscribe to our newsletter:

Receive all relevant blog articles, new seminar dates, special conference offers and much more conveniently by email. As a welcome gift, we will send you a link to download our Datentreiber design book (in German) and, for a short time, the article ” Data Thinking: mehr Wert aus Daten” in PDF form after your registration.

By clicking ‘Subscribe to our newsletter’ you agree that we process your information in accordance with our privacy policy.

We drive your business forward.