New Wind at Datentreiber – Interview with Managing Partner Georg Arens

Set sail & release the lines. A new wind is blowing at Datentreiber. Since 1 July 2022, there has been another managing partner alongside Martin Szugat: Georg Arens. Shortly before his departure to the USA to visit one of our customers, we meet for an interview.

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Marketing Managerin bei Datentreiber – das Interview

Unsere Marketing-Managerin ist ein Jahr bei Datentreiber. Wir gratulieren ihr und fragen, wie das Jahr für sie war.

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Hit the Sweet Spot With Your Data Strategy (6/6)

A successful data strategy must pass a critical review from three angles: feasibility, viability and desirability. With a smart data strategy design, you can find that sweet spot faster.

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Explore Your Data Landscape (5/6)

Without the necessary data, your data strategy remains pure theory. The Data Landscape canvas helps you to identify open questions and critical assumptions regarding the most important raw material of your data strategy. Explore your data landscape early to avoid a rude awakening.

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Warnzeichen gelb Next Step

Your First Step Towards a Data-driven Company (3/6)

For your first step towards a data-driven business it is essential to know your starting position. You can determine this and your next step with data and analyses with the Analytics Maturity canvas.

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Datentreiber Kundenkontaktpunkte Canvas an Mauer

Measure What Counts Where It Counts (2/6)

With data, analytics and data science, many things can be measured. But not everything you measure actually contributes to your customers' success. The Customer Touchpoints canvas keeps you on track.

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What Is the Data Strategy Designkit and How to Start Designing Data Strategies

With the Data Strategy Designkit you can quickly and easily get started to develop successful data strategies for your company or your customers.

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What Is a Data Strategy and What Is Data Strategy Design?

This is the first article in our introductory series on data strategy design showing you how design thinking can help you become a data-driven company.

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